Items where Author is "Kladou, Stella"

KLADOU, Stella, KAVARATZIS, M., RIGOPOULOU, E. and SALONIKA, E. (2016). The role of brand elements in destination branding. Journal of Destination Marketing & Management, 6 (4), 426-435. [Article]

KLADOU, Stella, GIANNOPOULOS, Antonios A. and MAVRAGANI, Eleni (2015). Destination brand equity research from 2001 to 2012. Tourism Analysis, 20 (2), 189-200. [Article]

KLADOU, Stella and MAVRAGANI, Eleni (2015). Assessing destination image: an online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4 (3), 187-193. [Article]

KLADOU, Stella and KEHAGIAS, John (2014). Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7 (2), 112-125. [Article]

KLADOU, Stella, GIANNOPOULOS, Antonios A. and ASSIOURAS, Ioannis (2014). Matching tourism type and destination image perceptions in a country context. Journal of Place Management and Development, 7 (2), 141-152. [Article]

KLADOU, Stella and KEHAGIAS, John (2014). Assessing destination brand equity: An integrated approach. Journal of Destination Marketing & Management, 3 (1), 2-10. [Article]

ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella (2012). Aspects of sustainability in the destination branding process: a bottom-up approach. Journal of Hospitality Marketing and Management, 21 (7), 739-757. [Article]

KLADOU, Stella (2017). Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination. In: KUMAR DIXIT, Saurabh, (ed.) The Routledge handbook of consumer behaviour in hospitality and tourism. Routledge Handbooks . Abingdon, Routledge, 326-336. [Book Section]

KLADOU, Stella and MAVRAGANI, Eleni (2016). A social media approach to evaluating heritage destination perceptions: the case of Istanbul. In: ALVAREZ, Maria, YUKSEL, Attila and GO, Frank, (eds.) Heritage tourism destinations : preservation, communication and development. Wallingford, UK, CAB International, 91-104. [Book Section]

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2015). What matters to tourists? A multi-group analysis to assess destination brand equity. In: GURSOY, Dogan, YOLAL, Medet and LEE, Timothy, (eds.) The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 18-21 June 2015, Beppu, Japan. Proceedings. Advances in Hospitality & Tourism Marketing and Management Conference, 93-99. (Unpublished) [Book Section]

KLADOU, Stella, ASSIOURAS, Ioannis and GIANNOPOULOS, Antonios A. (2015). Matching tourism type and destination image perceptions in a country context. In: KUBACKI, Krzysztof, (ed.) Ideas in marketing: finding the new and polishing the old. Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Developments in marketing science: Proceedings of the Academy of Marketing Science . Springer International Publishing, 381-384. [Book Section]

PAPATHEODOROU, Artemis and KLADOU, Stella (2013). Shifting patterns in cultural management: a success story. In: DIETACHMAIR, Phillip and INCE, Ayca, (eds.) Cultural changemakers against the grain: new players, management practices and policy challenges across Europe and its neighborhood. 4th ed. Turkey, Istanbul Bilgi University, KPY. [Book Section]

KLADOU, Stella (2011). Cultural festivals: an overview. In: ADA, Serhan, (ed.) Istanbul cultural festivals. Turkey, Turkish Ministry of Education & Culture, Istanbul Bilgi University Publications. [Book Section]

CHEN, Annie, KLADOU, Stella and PENG, Norman (2017). Incorporating vanity into a luxury Value-Attitude-Behavior Model-Evidence from luxury restaurant consumers. In: Association For Consumer Research (ACR) Conference, San Diego, California, 26-29th October 2017. (Unpublished) [Conference or Workshop Item]

KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria (2015). Asserting the significance of the brand's symbolic elements in destination branding. In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015. (Submitted) [Conference or Workshop Item]

KLADOU, Stella and MAVRAGANI, Eleni (2014). Assessing image traits on social media: the case of a cultural destination. In: Heritage Tourism and Hospitality International Conference, Istanbul, 6-8 November 2014. (In Press) [Conference or Workshop Item]

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2014). An insight into city branding a destination brand equity approach. In: 43rd Annual Conference of EMAC, Universitat de València, Valencia, Spain, June 3-6, 2014. (Unpublished) [Conference or Workshop Item]

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2014). Destination brand equity: evaluating cultural urban destinations. In: 8th AMA SERVSIG International Service Research Conference 2014, Thessaloniki, Greece, June13-15, 2014. (Unpublished) [Conference or Workshop Item]

KLADOU, Stella and KEHAGIAS, John (2013). Assessing brand equity in the case of cultural destinations. In: Sustainable Issues and Challenges in Tourism Conference. [Conference or Workshop Item]

KLADOU, Stella, BAKAS, Fiona and KLADOU, Magda (2013). Cultural destination brands and the role of gender in sustainable tourism development: Focusing on handicraft entrepreneurs. In: Critical Tourism Conference V, Sarajevo. [Conference or Workshop Item]

KLADOU, Stella, GIANNOPOULOS, Antonios A. and ASSIOURAS, Ioannis (2013). Matching country destination image with tourism types. In: Sustainable Issues and Challenges in Tourism Conference. [Conference or Workshop Item]

GIANNOPOULOS, Antonios A., KLADOU, Stella and ASSIOURAS, Ioannis (2013). Matching tourism type and destination image perceptions in a country context. In: 42th Annual Conference of EMAC. [Conference or Workshop Item]

KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012. [Conference or Workshop Item]

KLADOU, Stella and KEHAGIAS, John (2012). Evaluating destination brands : the importance of culture. In: 1st Pan-Hellenic Place Marketing and Branding Conference, Volos, Greece, 30 March-1 April 2012. [Conference or Workshop Item]

KLADOU, Stella and KEHAGIAS, John (2012). Sustainable tourism development in times of crises: the contribution of culture to city branding. In: Sustainable Tourism in Times of Crisis, Turkey. [Conference or Workshop Item]

ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella (2010). The role of local people in the development of a local brand : a bottom-up approach. In: International Conference on Sustainable Tourism : Issues, Debates & Challenges, Crete & Santorini, Greece, 22-25 April 2010. [Conference or Workshop Item]