KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012.
Full text not available from this repository.Item Type: | Conference or Workshop Item (Paper) |
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Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
Departments - Does NOT include content added after October 2018: | Sheffield Business School > Department of Service Sector Management |
Depositing User: | Stella Kladou |
Date Deposited: | 28 Jan 2016 15:56 |
Last Modified: | 18 Mar 2021 18:45 |
URI: | https://shura.shu.ac.uk/id/eprint/10065 |
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