Items where Author is "Grimes, Anthony"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Full Text | No Grouping
Number of items: 11.

Article

file
DUNN, Katie and GRIMES, Anthony (2022). Speed and symmetry: Developing effective organisational responses to social media criticism of CSR. Computers in Human Behavior, 134: 107336.

STORY, Vicky, ZOLKIEWSKI, Judy, VERLEYE, Katrien, NAZIFI, Amin, HANNIBAL, Claire, GRIMES, Anthony and ABBOUD, Liliane (2020). Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems. Journal of Business Research, 116, 401-411.

file
GILLOOLY, Leah, MEDWAY, Dominic, WARNABY, Gary and GRIMES, Anthony (2020). The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing.

file
BANISTER, Emma, PIACENTINI, Maria G and GRIMES, Anthony (2019). Identity refusal: distancing from non-drinking in a drinking culture. Sociology.

file
HAMPSON, Daniel, GRIMES, Anthony, BANISTER, Emma and MCGOLDRICK, Peter (2018). A typology of consumers based on money attitudes after major recession. Journal of Business Research, 91, 159-168.

file
GANZ, Benjamin and GRIMES, Anthony (2018). How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims. Journal of Advertising Research, 58 (2).

file
GRIMES, Anthony, MEDWAY, Dominic, FOOS, Adrienne and GOATMAN, Anna (2015). Impact bias in student evaluations of higher education. Studies in higher education, 42 (6), 945-962.

file
GRIMES, Anthony and STAFFORD, Tom (2012). Memory enhances the mere exposure effect. Psychology and Marketing, 29 (12), 995-1003.

WILLIAMS, Russell and GRIMES, Anthony (2009). Involvement and the influence of online third-party endorsements. International Journal of Internet Marketing and Advertising (IJIMA), 6 (1), 65-84.

GRIMES, Anthony (2008). Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework. European Journal of Marketing, 42 (1/2), 69-86.

Book Section

file
GRIMES, Anthony and ROPER, Stuart (2017). Brief encounters with the discarded, degraded and different. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing. Kalmar, Linnaeus University, 198-203.

This list was generated on Thu Mar 28 13:59:27 2024 UTC.