Items where Author is "Kehagias, John"

KLADOU, Stella and KEHAGIAS, John (2014). Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7 (2), 112-125. [Article]

KLADOU, Stella and KEHAGIAS, John (2014). Assessing destination brand equity: An integrated approach. Journal of Destination Marketing & Management, 3 (1), 2-10. [Article]

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2015). What matters to tourists? A multi-group analysis to assess destination brand equity. In: GURSOY, Dogan, YOLAL, Medet and LEE, Timothy, (eds.) The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 18-21 June 2015, Beppu, Japan. Proceedings. Advances in Hospitality & Tourism Marketing and Management Conference, 93-99. (Unpublished) [Book Section]

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2014). An insight into city branding a destination brand equity approach. In: 43rd Annual Conference of EMAC, Universitat de València, Valencia, Spain, June 3-6, 2014. (Unpublished) [Conference or Workshop Item]

KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina (2014). Destination brand equity: evaluating cultural urban destinations. In: 8th AMA SERVSIG International Service Research Conference 2014, Thessaloniki, Greece, June13-15, 2014. (Unpublished) [Conference or Workshop Item]

KLADOU, Stella and KEHAGIAS, John (2013). Assessing brand equity in the case of cultural destinations. In: Sustainable Issues and Challenges in Tourism Conference. [Conference or Workshop Item]

KLADOU, Stella and KEHAGIAS, John (2012). Evaluating destination brands : the importance of culture. In: 1st Pan-Hellenic Place Marketing and Branding Conference, Volos, Greece, 30 March-1 April 2012. [Conference or Workshop Item]

KLADOU, Stella and KEHAGIAS, John (2012). Sustainable tourism development in times of crises: the contribution of culture to city branding. In: Sustainable Tourism in Times of Crisis, Turkey. [Conference or Workshop Item]