Items where Author is "Kehagias, John"
Number of items: 8.
KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina
(2015).
What matters to tourists? A multi-group analysis to assess destination brand equity.
In: GURSOY, Dogan, YOLAL, Medet and LEE, Timothy, (eds.)
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, 18-21 June 2015, Beppu, Japan. Proceedings.
Advances in Hospitality & Tourism Marketing and Management Conference, 93-99.
(Unpublished)
[Book Section]
KLADOU, Stella and KEHAGIAS, John
(2014).
Developing a structural brand equity model for cultural destinations.
Journal of Place Management and Development, 7 (2), 112-125.
[Article]
KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina
(2014).
An insight into city branding a destination brand equity approach.
In: 43rd Annual Conference of EMAC, Universitat de València, Valencia, Spain, June 3-6, 2014.
(Unpublished)
[Conference or Workshop Item]
KLADOU, Stella, KEHAGIAS, John and DILMPERI, Athina
(2014).
Destination brand equity: evaluating cultural urban destinations.
In: 8th AMA SERVSIG International Service Research Conference 2014, Thessaloniki, Greece, June13-15, 2014.
(Unpublished)
[Conference or Workshop Item]
KLADOU, Stella and KEHAGIAS, John
(2014).
Assessing destination brand equity: An integrated approach.
Journal of Destination Marketing & Management, 3 (1), 2-10.
[Article]
KLADOU, Stella and KEHAGIAS, John
(2013).
Assessing brand equity in the case of cultural destinations.
In: Sustainable Issues and Challenges in Tourism Conference.
[Conference or Workshop Item]
KLADOU, Stella and KEHAGIAS, John
(2012).
Evaluating destination brands : the importance of culture.
In: 1st Pan-Hellenic Place Marketing and Branding Conference, Volos, Greece, 30 March-1 April 2012.
[Conference or Workshop Item]
KLADOU, Stella and KEHAGIAS, John
(2012).
Sustainable tourism development in times of crises: the contribution of culture to city branding.
In: Sustainable Tourism in Times of Crisis, Turkey.
[Conference or Workshop Item]