Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: the case of Pennine Pubs

BROWN, David, APOSTOLIDIS, Chrysostomos, SINGH, Pallavi, DEY, Bidit L and CHELEKIS, Jessica (2022). Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: the case of Pennine Pubs. International Journal of Entrepreneurship and Innovation.

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Abstract

This case focuses on the entrepreneurial use of multi-stakeholder value co-creation to emerge stronger from challenging trading conditions. In particular, it examines Pennine Pubs, a small-/medium-sized enterprise (SME) operating several rural public houses, which are licensed to sell food and alcoholic drinks to guests. Based in Northern England, it has adapted commercial strategies to mitigate government-enforced Covid-19 lockdowns. Pennine Pubs’ Managing Director is currently considering how to build upon the multi-stakeholder value co-creation strategy which emerged quickly immediately before and during the first lockdown period, when customers were prohibited from visiting pubs. He expects the outcome to be a more refined and sustainable commercial strategy which retains the most significant benefits of his lockdown-period innovations. The case considers how co-creation is applied as a reaction to unforeseen business challenges, and how it can underpin proactive strategies to capitalise upon favourable trading conditions. The concept is explored in the context of rapidly evolving, unpredictable and highly problematic constraints upon retail trade, and the ‘new normal’ of customers returning to retail premises, albeit with expectations modified by recent experiences. Finally, the case considers the impact of SMEs collaborating with suppliers, customers and other stakeholders to co-create mutual, commercially sustainable value.

Item Type:	Article
Identification Number:	https://doi.org/10.1177/14657503221145
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	05 Dec 2022 13:15
Last Modified:	12 Oct 2023 08:16
URI:	https://shura.shu.ac.uk/id/eprint/31110

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