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Group by: Creators | Date | Item Type | Full Text Status | No Grouping

Jump to: 2022 | 2016 | 2014

Number of items: 3.

2022

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SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231. [Article]

2016

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PICH, Christopher, DEAN, Dianne and PUNJAISRI, Khanyapuss (2016). Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22 (1), 100-117. [Article]

2014

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DONLAN, Leah and CROWTHER, Philip (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20 (4), 291-306. [Article]

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