Introduction to the special issue on marketing communications and sustainability

SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231.

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Official URL: https://www.tandfonline.com/doi/full/10.1080/13527...
Link to published version:: https://doi.org/10.1080/13527266.2021.1942145

Abstract

The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

Item Type: Article
Uncontrolled Keywords: Marketing; 1505 Marketing; 2001 Communication and Media Studies
Identification Number: https://doi.org/10.1080/13527266.2021.1942145
Page Range: 227-231
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 17 May 2022 12:23
Last Modified: 17 May 2022 12:23
URI: https://shura.shu.ac.uk/id/eprint/30231

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