Introduction to the special issue on marketing communications and sustainability

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SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231.

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Official URL: https://www.tandfonline.com/doi/full/10.1080/13527...
Link to published version:: https://doi.org/10.1080/13527266.2021.1942145

Abstract

The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

Item Type: Article
Uncontrolled Keywords: Marketing; 1505 Marketing; 2001 Communication and Media Studies
Identification Number: https://doi.org/10.1080/13527266.2021.1942145
Page Range: 227-231
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 17 May 2022 12:23
Last Modified: 11 Oct 2023 12:01
URI: https://shura.shu.ac.uk/id/eprint/30231

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