SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231.
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Official URL: https://www.tandfonline.com/doi/full/10.1080/13527...
Link to published version:: https://doi.org/10.1080/13527266.2021.1942145
Abstract
The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.
Item Type: | Article |
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Uncontrolled Keywords: | Marketing; 1505 Marketing; 2001 Communication and Media Studies |
Identification Number: | https://doi.org/10.1080/13527266.2021.1942145 |
Page Range: | 227-231 |
SWORD Depositor: | Symplectic Elements |
Depositing User: | Symplectic Elements |
Date Deposited: | 17 May 2022 12:23 |
Last Modified: | 17 May 2022 12:23 |
URI: | https://shura.shu.ac.uk/id/eprint/30231 |
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