The potential for innovativeness: a tale of the Swiss watch industry

TAJEDDINI, Kayhan and TRUEMAN, Myfanwy (2008). The potential for innovativeness: a tale of the Swiss watch industry. Journal of Marketing Management, 24 (1-2), 169-184.

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Official URL: https://www.tandfonline.com/doi/abs/10.1362/026725...
Link to published version:: https://doi.org/10.1362/026725708X273984

Abstract

This conceptual paper investigates the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. A purposeful (judgmental) stratified sampling method was employed, where in-depth interviews with thirteen marketing managers and owners, was carried out over a three-month period. Meaning units (MUs) were abstracted, to compare and discuss with the interviewees until a basic agreement of terms could be made. By providing tangible evidence of qualitative statements, this research suggests that if decision makers wish to influence business performance, they need to be aware of this comprehensive insight into the potential for innovativeness.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
Identification Number: https://doi.org/10.1362/026725708X273984
Related URLs:
Depositing User: Kayhan Tajeddini
Date Deposited: 18 Sep 2018 11:03
Last Modified: 18 Sep 2018 11:03
URI: http://shura.shu.ac.uk/id/eprint/22545

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