TAJEDDINI, Kayhan and TRUEMAN, Myfanwy (2008). The potential for innovativeness: a tale of the Swiss watch industry. Journal of Marketing Management, 24 (1-2), 169-184.
Full text not available from this repository.Abstract
This conceptual paper investigates the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. A purposeful (judgmental) stratified sampling method was employed, where in-depth interviews with thirteen marketing managers and owners, was carried out over a three-month period. Meaning units (MUs) were abstracted, to compare and discuss with the interviewees until a basic agreement of terms could be made. By providing tangible evidence of qualitative statements, this research suggests that if decision makers wish to influence business performance, they need to be aware of this comprehensive insight into the potential for innovativeness.
Item Type: | Article |
---|---|
Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
Departments - Does NOT include content added after October 2018: | Sheffield Business School > Department of Service Sector Management |
Identification Number: | https://doi.org/10.1362/026725708X273984 |
Page Range: | 169-184 |
Depositing User: | Kayhan Tajeddini |
Date Deposited: | 18 Sep 2018 11:03 |
Last Modified: | 18 Mar 2021 02:20 |
URI: | https://shura.shu.ac.uk/id/eprint/22545 |
Actions (login required)
View Item |
Downloads
Downloads per month over past year