MOUNTNEY, Sara, ASTHANA, Abhishek, MOHAMMED, Kashif and ALMOND, Mark (2016). A preliminary investigation of the reserve service continuum. Universia Business Review, 49, 116-131.
Mountney Preliminary investigation of the reserve service continuum.pdf - Published Version
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The paradigm of the organisation as service provider dominates current research. Most work focuses on the adoption of services by product-centred organisations, promoting the concept of a service continuum. This paper explores whether alternatives are possible, documenting a case study which apparently ‘reverses’ this continuum – a service-based SME which has developed in-house manufacturing capability to improve the customer solution. The findings suggest that this could develop the current understanding of servitisation, however further work is outlined to test this.
|Research Institute, Centre or Group:||Materials and Engineering Research Institute > Polymers Nanocomposites and Modelling Research Centre|
|Depositing User:||Carmel House|
|Date Deposited:||27 Sep 2016 10:50|
|Last Modified:||20 Oct 2016 21:24|
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