A preliminary investigation of the reserve service continuum

MOUNTNEY, Sara, ASTHANA, Abhishek, MOHAMMED, Kashif and ALMOND, Mark (2016). A preliminary investigation of the reserve service continuum. Universia Business Review, 49, 116-131.

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Official URL: https://ubr.universia.net/article/view/1724/invest...


The paradigm of the organisation as service provider dominates current research. Most work focuses on the adoption of services by product-centred organisations, promoting the concept of a service continuum. This paper explores whether alternatives are possible, documenting a case study which apparently ‘reverses’ this continuum – a service-based SME which has developed in-house manufacturing capability to improve the customer solution. The findings suggest that this could develop the current understanding of servitisation, however further work is outlined to test this.

Item Type: Article
Research Institute, Centre or Group: Materials and Engineering Research Institute > Polymers Nanocomposites and Modelling Research Centre
Depositing User: Carmel House
Date Deposited: 27 Sep 2016 10:50
Last Modified: 20 Oct 2016 21:24
URI: http://shura.shu.ac.uk/id/eprint/13409

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