Items where Author is "Taylor, Marc"

TAYLOR, Marc (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA). www.thecasecentre.org.

TAYLOR, Marc (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA) - Teaching Note. www.thecasecentre.org.

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? www.thecasecentre.org.

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note). www.thecasecentre.org.

TAYLOR, Marc (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In: SCHWARZ, Eric C. and HUNTER, Jason D., (eds.) Advanced theory and practice in sport marketing. 3rd ed. Abingdon, Routledge, 64-67.

TAYLOR, Marc (2017). Governance change for National Governing Bodies of Sport (NSAs/NSOs/NSFs); Is this leading to the alignment of strategy and governance in England and the UK? In: Play The Game 2017 - Riding waves of change, Eindhoven, The Netherlands, 26-30 November 2017.

TAYLOR, Marc (2016). Should we YouKu, VK, KasKus, Zing and Rappler our organisations? In: Sport Management Association of Australia and New Zealand Conference, Auckland, 23-25 November 2016. (Unpublished)

SHAFIZADEHKENARI, Mohsen and TAYLOR, Marc (2013). Performance Consistency of International Soccer Teams in Euro 2012: a Time Series Analysis. Journal of Human Kinetics, 38, 169-177.

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? [Teaching Resource]

TAYLOR, Marc (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA). [Teaching Resource]

TAYLOR, Marc and O'SULLIVAN, Noel (2009). How Should National Governing Bodies of Sport Be Governed in the UK? An Exploratory Study of Board Structure. Corporate Governance: An International Review, 17 (6), 681-693.