TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note). www.thecasecentre.org.
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Abstract
Teaching note to support case
Item Type: | Other |
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SWORD Depositor: | Symplectic Elements |
Depositing User: | Symplectic Elements |
Date Deposited: | 20 Dec 2019 11:51 |
Last Modified: | 18 Mar 2021 02:32 |
URI: | https://shura.shu.ac.uk/id/eprint/24844 |
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