Items where Author is "Moorlock, Emily"

MOORLOCK, Emily, DEKEL-DAKS, Ofer, STOKES, Peter and LARSEN, Gretchen (2023). Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality. Journal of Business Research, 155 (A): 113381. [Article]

DEKEL-DACHS, Ofer and MOORLOCK, Emily (2020). Visual Mapping of Identity: Negotiating Ethnic Identity. European Journal of Marketing, 54 (11), 2747-2775. [Article]

DEKEL-DACHS, Ofer and MOORLOCK, Emily (2024). A Guide to Conducting Participatory Collage Consumer Research. In: KAWAF, Fatema and DEKEL-DACHS, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge Studies in Marketing . Abingdon, Routledge, 99-118. [Book Section]

MOORLOCK, Emily and DEMPSEY, Elizabeth (2023). Exploring Teenagers’ Use of TikTok: An Emerging Multi-Faceted Method. In: KERRIGAN, F, (ed.) Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. Academy of Marketing, 258-259. [Book Section]

MOORLOCK, Emily and DEMPSEY, Elizabeth (2024). Connecting through content: Teenagers' temporal tribes. In: 12th EIASM workshop on interpretive consumer research, Malaga, Spain, 18-19 Apr 2024. Malaga, Spain, EIASM. [Conference or Workshop Item]