Items where SHU Author is "Mavragani, Eleni"

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Number of items: 5.

Article

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KLADOU, Stella, GIANNOPOULOS, Antonios A. and MAVRAGANI, Eleni (2015). Destination brand equity research from 2001 to 2012. Tourism Analysis, 20 (2), 189-200.

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KLADOU, Stella and MAVRAGANI, Eleni (2015). Assessing destination image: an online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4 (3), 187-193.

Book Section

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KLADOU, Stella and MAVRAGANI, Eleni (2016). A social media approach to evaluating heritage destination perceptions: the case of Istanbul. In: ALVAREZ, Maria, YUKSEL, Attila and GO, Frank, (eds.) Heritage tourism destinations : preservation, communication and development. Wallingford, UK, CAB International, 91-104.

Conference or Workshop Item

KLADOU, Stella and MAVRAGANI, Eleni (2014). Assessing image traits on social media: the case of a cultural destination. In: Heritage Tourism and Hospitality International Conference, Istanbul, 6-8 November 2014. (In Press)

KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012.

This list was generated on Sat Jan 28 14:06:09 2023 UTC.