Items where Author is "Mavragani, Eleni"

KLADOU, Stella, GIANNOPOULOS, Antonios A. and MAVRAGANI, Eleni (2015). Destination brand equity research from 2001 to 2012. Tourism Analysis, 20 (2), 189-200. [Article]

KLADOU, Stella and MAVRAGANI, Eleni (2015). Assessing destination image: an online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4 (3), 187-193. [Article]

KLADOU, Stella and MAVRAGANI, Eleni (2016). A social media approach to evaluating heritage destination perceptions: the case of Istanbul. In: ALVAREZ, Maria, YUKSEL, Attila and GO, Frank, (eds.) Heritage tourism destinations : preservation, communication and development. Wallingford, UK, CAB International, 91-104. [Book Section]

KLADOU, Stella and MAVRAGANI, Eleni (2014). Assessing image traits on social media: the case of a cultural destination. In: Heritage Tourism and Hospitality International Conference, Istanbul, 6-8 November 2014. (In Press) [Conference or Workshop Item]

KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012. [Conference or Workshop Item]