Items where Author is "Gillooly, Leah"

GILLOOLY, Leah, MEDWAY, Dominic, WARNABY, Gary and GRIMES, Anthony (2020). The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing.

GILLOOLY, Leah, CROWTHER, Philip and MEDWAY, Dominic (2017). Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012. Sport, Business and Management: an International Journal, 7 (4), 404-425.