Items where Author is "Gillooly, Leah"

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GILLOOLY, Leah, MEDWAY, Dominic, WARNABY, Gary and GRIMES, Anthony (2020). The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing. [Article]

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GILLOOLY, Leah, CROWTHER, Philip and MEDWAY, Dominic (2017). Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012. Sport, Business and Management: an International Journal, 7 (4), 404-425. [Article]

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