Items where Author is "Beresford, Paul"

BERESFORD, Paul and HIRST, Craig (2020). How consumers reconcile discordant food retailer brand images. Journal of Marketing Management, 1-21.

MORRIS, Cecile, BERESFORD, Paul and HIRST, Craig (2018). Impact of food retailer branding on expectation generation and liking. Journal of Sensory Studies, 33 (2).

HATTERSLEY, David, BERESFORD, Paul and COOMBES, Philip (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Academy of Marketing.

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions. In: BAM2019 Conference Proceedings. BAM.

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions. In: BAM 2019 Conference Proceedings. British Academy of Management.

BERESFORD, Paul, HIRST, Craig and GIOVE, Samantha (2019). A Service Eco-System View of HDA's in UK Higher Education: Emerging insights into value co-creation. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. (Unpublished)

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. (Unpublished)

BENSON, Michael, HIRST, Craig and BERESFORD, Paul (2019). Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. Creating Value Alliance, Customer Service Foundation and Journal of Creating Value. (Unpublished)

HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished)

BENSON, Michael, HIRST, Craig and BERESFORD, Paul (2018). The changing role of the Category Captain in UK grocery retail market. In: 25th International Conference on Recent Advances in Retailing and Services Science, Madeira Island, Portugal, 16 - 19 July 2018. (Unpublished)