Items where SHU Author is "Armansdottir, Guja"

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PICH, Chris, ARMANSDOTTIR, Guja and DEAN, Dianne (2020). Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey. Journal of Political Marketing: political campaigns in the new millennium, 414-434.

PICH, Christopher, ARMANSDOTTIR, Guja, DEAN, Dianne, SPRY, Louise and VAIN, Varsha (2019). Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model. European Journal of Marketing.

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