Items where Author is "Armansdottir, Guja"
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Number of items: 2.
Article
PICH, Chris, ARMANSDOTTIR, Guja and DEAN, Dianne
(2020).
Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey.
Journal of Political Marketing: political campaigns in the new millennium, 414-434.
[Article]
PICH, Christopher, ARMANSDOTTIR, Guja, DEAN, Dianne, SPRY, Louise and VAIN, Varsha
(2019).
Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model.
European Journal of Marketing.
[Article]