Audience for contemporary dance : key issues arising from a major study in Sheffield

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SHIBLI, Simon and OWEN, Elizabeth (1998). Audience for contemporary dance : key issues arising from a major study in Sheffield. International Journal of Market Research, 40 (3). [Article]

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Abstract

Describes an unusual research project, to study the audience for contemporary dance at a time when audiences were declining. The research centred around the 1995 season of contemporary dance performances in Sheffield. Focus groups were used. Various results bearing on the most promising audiences and how to communicate effectively with them are outlined.

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Official URL:

https://www.mrs.org.uk/ijmr_article/article/13530

Research Institute, Centre or Group - Does NOT include content added after October 2018:

Sport Industry Research Centre

Identifiers

ORCID:

https://orcid.org/0000-0002-4420-115X