Marketing event outcomes : from tactical to strategic

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CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82. [Article]

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Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Service Sector Management
Page Range:
68-82

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Identification Number:
10.1108/17582951111116623
ORCID for Philip Crowther: ORCID iD orcid.org/0000-0002-0124-4547

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Item Type:
Article
Depositing User:
Philip Crowther
Date record made live:
29 May 2012 11:17
Last Modified:
08 Jan 2025 08:32
URI:
https://shura.shu.ac.uk/id/eprint/5228
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