A Longitudinal View of Gen Z’s Journeys on Ethically Questionable Online Shopping Platforms: Exit, Return, and Questioning Engagement [abstract only]

CRONK, Hayden (2026). A Longitudinal View of Gen Z’s Journeys on Ethically Questionable Online Shopping Platforms: Exit, Return, and Questioning Engagement [abstract only]. In: Academy of Marketing Science Annual Conference, Savannah, Georgia, USA, 12-14 May 2026. Academy of Marketing Science. [Conference or Workshop Item]

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