Price Vs. Principles: Gen Z, Ethical Consumerism, and the Cost of Living

CRONK, Hayden (2025). Price Vs. Principles: Gen Z, Ethical Consumerism, and the Cost of Living. In: PRME Chapter UK & Ireland 2025 Doctoral Colloquium, Queens University Business School, Belfast, 17 June -19 June 2025. PRME. (Unpublished) [Conference or Workshop Item]

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