Making Strategy Speak: How Figurative Language Can Help Business Leaders Build Sustainable Competitive Advantage

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COOMBES, Philip (2026). Making Strategy Speak: How Figurative Language Can Help Business Leaders Build Sustainable Competitive Advantage. Management and Business Review. [Article]

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Additional Information:

Please note that this paper was accepted with the following title: Making strategy speak: How senior leaders can use metaphors, similes, and metonymies to gain sustainable competitive advantage

The title was later changed during the proofing stage.

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Item Type:
Article
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date record made live:
26 Jan 2026 15:53
Last Modified:
13 Mar 2026 10:30
Date of first compliant deposit:
26 January 2026
Date of first compliant Open Access:
26 January 2026
Version of first compliant deposit:
Author Accepted Manuscript
URI:
https://shura.shu.ac.uk/id/eprint/36753
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