Application of the theory of planned behaviour for predicting sponsorship outcomes in esports

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POLYAKOVA, Olga, PIZZO, Anthony D, KARAGIORGOS, Thomas and ALEXANDRIS, Kostas (2026). Application of the theory of planned behaviour for predicting sponsorship outcomes in esports. In: SMITH MAGUIRE, Jennifer, (ed.) Research Handbook on the Sociology of Consumption. Research handbooks in Sociology . Edward Elgar, 229-239. [Book Section]

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35963:991756
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Official URL:
https://www.e-elgar.com/shop/gbp/research-handbook...

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ORCID for Olga Polyakova: ORCID iD orcid.org/0000-0002-6947-2394

Library

Publisher:
Edward Elgar
Item Type:
Book Section
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date record made live:
23 Jul 2025 08:44
Last Modified:
11 Mar 2026 06:00
Date of first compliant deposit:
23 July 2025
Date of first compliant Open Access:
23 February 2026
Version of first compliant deposit:
Author Accepted Manuscript
ISBN:
9781035310500
Page Range:
229-239
Series Name:
Research handbooks in Sociology
URI:
https://shura.shu.ac.uk/id/eprint/35963
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