Examining the Mechanism of Disavowal and its Two Forms: Cynical Disavowal and Fetishistic Disavowal

This essay posits the existence of two forms of disavowal: cynical and fetishistic. It explores how cynical disavowal involves maintaining a manipulative distance by obscuring the gap between belief and action, allowing the cynic to disavow their investment in an unattainable object and their knowledge of the Other’s lack. In contrast, fetishistic disavowal acknowledges both the objective reality of things and their subjective appearance to the fetishist. Unlike cynicism, fetishism does not rely on obscuring the gap between belief and action; instead, it recognizes and embraces both aspects. In doing so, the essay highlights significant differences between the manipulative distance of the cynic and the self-awareness of the fetishist. It acknowledges the role of cynicism in maintaining the limits and prohibitions within ideology and authority, through examples of banality, while also emphasizing the unique qualities of fetishistic disavowal.