ZHANG, Hantian (2025). Audience Engagement on YouTube: A Merge of Consumer and Media Engagement. In: Proceedings of the 12th European conference on social media (ECSM 2025). ACI. [Book Section]
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Zhang-AudienceEngagementOnYouTube(AM).pdf - Accepted Version
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Zhang-AudienceEngagementOnYouTube(AM).pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution.
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