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JONES, Scott, SINGH, Pallavi and DEAN, Dianne (2023). To bin or not to bin. Journal of Customer Behavior, 22 (1-2), 68-77. [Article]

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32290:625900
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Abstract
We detail how we revised our recruitment strategies to reach communities of disadvantage. In the essay, we highlight the messiness of data collection which is often concealed in research methodologies.
More Information
Official URL:
https://www.ingentaconnect.com/content/westburn/jc...
Uncontrolled Keywords:
1505 Marketing; 3506 Marketing
Page Range:
68-77

Identifiers

Identification Number:
10.1362/147539223X16838127399223

Library

Item Type:
Article
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
22 Aug 2023 10:03
Last Modified:
18 Dec 2024 18:07
Date of first compliant deposit:
22 August 2023
Date of first compliant Open Access:
1 September 2024
Version of first compliant deposit:
Author Accepted Manuscript
URI:
https://shura.shu.ac.uk/id/eprint/32290
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