Hybrid interactions in museums: why materiality still matters

<jats:p>The importance of physical and tangible qualities in museum visits has been established by extensive literature exploring the importance of materiality (Dudley, 2013) and multisensory experiences (Levent and Pascual-Leone, 2014) of heritage. A challenge for digital technology design is to ensure that these dimensions are not lost to visually heavy virtual experiences. This chapter examines hybrid interactions in museums, outlining exemplars of successful physical- digital installations and defining the key aspects to consider for their design and evaluation. The goal is to complement chapters on virtual approaches to heritage with insights on how and why to successfully bridge physical and digital in hybrid designs.</jats:p>