COOMBES, Philip and NICHOLSON, John (2021). Building an Entrepreneurial Business Model: The Case of MKM Building Supplies Ltd. International Journal of Entrepreneurship and Innovation.
Documents
28468:583281
PDF
Coombes-BuildingEntrepreneurialBusiness(AM).pdf - Accepted Version
Available under License All rights reserved.
Coombes-BuildingEntrepreneurialBusiness(AM).pdf - Accepted Version
Available under License All rights reserved.
Download (198kB) | Preview
Abstract
Adopting the metaphor of a story, the case study explores and offers insight into the creation
and operationalization of an innovative business model by an entrepreneurial firm that
challenged and disrupted the competitive dynamics of an established industry sector, namely
building supplies. The case is focused on MKM Building Supplies Ltd and its co-founder's
entrepreneurial approach to business model innovation in creating a sustainable start-up
business model aimed at market disruption. The entrepreneurial business model is
operationalized by a strategy of growing, primarily organically, a national network of
branches together with the creation, delivery and realization of value in the form of superior
service from their hand-picked local managers who are focused on customer relationships and
local markets. The firm is both ethical, whereby humanitarian risks are minimized in their
global supply chains, and philanthropic, whereby the branches are also committed to
supporting their local communities. The case engages students to consider the impact of
entrepreneurial business model thinking and innovation and also the local-nationalinternational tensions in global value chains.
More Information
Statistics
Downloads
Downloads per month over past year
Metrics
Altmetric Badge
Dimensions Badge
Share
Actions (login required)
![]() |
View Item |