The art of branding : Tartan 'Asia Extreme' films.

SHIN, Chi Yun (2009). The art of branding : Tartan 'Asia Extreme' films. In: CHOI, Jinhee and WADA-MARCIANO, Mitsuyo, (eds.) Horror to the extreme: changing boundaries in Asian cinema. TransAsia: Screen Cultures . Hong Kong, Hong Kong University Press, 85-100. [Book Section]

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