What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms

MASANGO, Shingairai and LASSALLE, Paul (2020). What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms. International Marketing Review.

Preview

PDF IMR - What entrepreneurs do - main doc.pdf - Accepted Version Creative Commons Attribution Non-commercial. Download (427kB) | Preview

Abstract

Purpose: There is a growing interest in exploring the interface between international marketing and entrepreneurial opportunities. This paper contributes by defining and elucidating entrepreneurial action in early internationalising software firms and the corresponding emergent international marketing activities. Entrepreneurial action in early internationalising software firms is explored through the operationalisation of a reconceptualised entrepreneurial opportunity construct and the associated entrepreneurial learning processes. Design: The paper adopts an inductive approach, which traces the evolution of five early internationalising propriety software South African firms; from the new venture idea to the establishment of the international entrepreneurial opportunity. Findings: The findings provide support for entrepreneurial action guided by: prior industry experience, entrepreneurial alertness, opportunity confidence and two levels of entrepreneurial learning; experiential and double-loop learning. Learning by doing allows for the continuous evaluation of the new venture idea leading to the international entrepreneurial opportunity. Market responsiveness and continuous product development resulting in the emergence of the firms’ inward international marketing activities constitute the key outcomes of entrepreneurial action. Research limitations: The study is limited to a specific technology context, that is young software firms whose inward directed internationalisation activities coalesce around the development of their proprietary software technology. Originality: Based on an original dataset of early internationalising software firms from South Africa, this paper inductively operationalises and conceptualises entrepreneurial action as the combined interaction of four key constructs: contingent effects, attitudes to opportunities, learning by doing and entrepreneurial activities leading to the firms’ inward international marketing activities and a diversified international client and end-user base.

Item Type:	Article
Uncontrolled Keywords:	Marketing; 1503 Business and Management; 1505 Marketing; 1506 Tourism
Identification Number:	https://doi.org/10.1108/IMR-10-2018-0273
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	04 Jun 2020 13:50
Last Modified:	17 Mar 2021 23:47
URI:	https://shura.shu.ac.uk/id/eprint/26403

Actions (login required)

View Item

Downloads

Publication Metrics