Destination functional attributes and tourists’ revisit intention to Sri Lanka’s Pasikuda: a critical role of destination brand equity

TAJEDDINI, Kayhan and HILAL, Mohamed Ismail Mujahid (2019). Destination functional attributes and tourists’ revisit intention to Sri Lanka’s Pasikuda: a critical role of destination brand equity. In: TAJEDDINI, Kayhan, RATTEN, Vanessa and MERKEL, Thorsten, (eds.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Innovation and Technology Horizons . Routledge. [Book Section]

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Abstract
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
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