Lost in a sea of sameness : lack of differentiation dominates the telecommunications industry

Tools

DANHEISER, Stacey, KELLY, Simon and JOHNSTON, Paul (2018). Lost in a sea of sameness : lack of differentiation dominates the telecommunications industry. Project Report. Shake Marketing Group. [Monograph]

[+][-]

Documents

25211:536920

[+][-]

25211:536920

[thumbnail of Whitepaper - sea of sameness_FINAL - COMPRESSED (1).pdf]

Preview

PDF
Whitepaper - sea of sameness_FINAL - COMPRESSED (1).pdf - Published Version
Available under License All rights reserved.

Download (3MB) | Preview

Abstract

Based on our analysis of the websites and Twitter feeds of the top 30 global players in the telecom sector , telecommunications companies are hell bent on telling their customers they are no different from their competitors. Everyone is selling similar solutions that claim to improve the customer ’s business by the identical processes of : transformation, acceleration, growth, integration, scalability, security

More Information

Official URL:

https://www.shakemktg.com/lost-sea-sameness

Uncontrolled Keywords:

differentiation; value proposition; customer value; business to business

Library

Item Type:

Monograph (Project Report)

SWORD Depositor:

Symplectic Elements

Depositing User:

Symplectic Elements