Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA) - Teaching Note

TAYLOR, Marc (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA) - Teaching Note. www.thecasecentre.org.

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Abstract

Teaching Note for Case.

Item Type:	Other
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	20 Dec 2019 11:47
Last Modified:	18 Mar 2021 02:32
URI:	https://shura.shu.ac.uk/id/eprint/24846

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