From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note)

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TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? (Teaching Note). www.thecasecentre.org. [Other]

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Abstract
Teaching note to support case
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Official URL:
https://www.thecasecentre.org/main/products/view?i...
Event Location:
https://www.thecasecentre.org/main/products/view?id=161684

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Item Type:
Other
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date record made live:
20 Dec 2019 11:51
Last Modified:
08 Jan 2025 02:18
Date of first compliant deposit:
13 March 2020
Version of first compliant deposit:
Version of Record
URI:
https://shura.shu.ac.uk/id/eprint/24844
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