HASEEB, Shabbir, HYMAN, Michael, DEAN, Dianne and DAHL, Stephan (2019). Freedom through marketing is not double speak. Journal of Business Ethics, 1-15.
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24633:530602
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JBE_finalversion.pdf - Accepted Version
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JBE_finalversion.pdf - Accepted Version
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Abstract
The articles comprising this thematic symposium suggest options for exploring the nexus
between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery
campaign and the paradox of freedom. Each article has implications for how these abolitionists
achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and
modern slavery (e.g., human trafficking). We present the abolitionists’ undertaking as a
marketing campaign, highlighting the role of instilling moral agency and indignation through rehumanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation
phase illustrates a paradox of freedom. After introducing mystification as an explanation for the
obscuring rhetoric used to conceal post-emancipation violations of freedom during the West’s
colonial phase, we briefly discuss the appropriateness of reparations. Finally, we discuss the
contributions made by the articles in this thematic symposium.
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