A Service Eco-System View of HDA's in UK Higher Education: Emerging insights into value co-creation

This scoping paper is developed in response to Akaka, Vargo & Lusch's (2013) call for more contextualised studies of value creation that deeply explore how value is derived and determined across varied institutional arrangements. The conceptual mapping undertaken herein, positions UK Higher Degree Apprenticeships (HDA's) in relation to an emerging theoretical framework in the SDL tradition (Service Dominant Logic); namely the Service Eco-System View (Vargo, Akaka and Vaughan, 2017; Akaka and Vargo, 2015). As such this research project aims to offer insight into value creation in this particular context, as well as cast light on the complexity and contingencies involved in delivering new forms of Higher Education in the UK.