How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images

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HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished) [Conference or Workshop Item]

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24489:529407
[thumbnail of Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf]
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Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf - Accepted Version
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Official URL:
http://gbc2019.berlin/
Event Location:
Berlin, Germany

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Item Type:
Conference or Workshop Item (Paper)
SWORD Depositor:
Symplectic Elements
Depositing User:
Symplectic Elements
Date Deposited:
13 May 2019 15:53
Last Modified:
18 Dec 2024 16:34
Date of first compliant deposit:
18 April 2019
Date of first compliant Open Access:
13 May 2019
Version of first compliant deposit:
Author Accepted Manuscript
URI:
https://shura.shu.ac.uk/id/eprint/24489
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