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HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished)
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Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf - Accepted Version All rights reserved. Download (263kB) | Preview |
Official URL: http://gbc2019.berlin/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| SWORD Depositor: | Symplectic Elements |
| Depositing User: | Symplectic Elements |
| Date Deposited: | 13 May 2019 15:53 |
| Last Modified: | 18 Mar 2021 05:19 |
| URI: | https://shura.shu.ac.uk/id/eprint/24489 |
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