HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished) [Conference or Workshop Item]
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Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf - Accepted Version
Available under License All rights reserved.
Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf - Accepted Version
Available under License All rights reserved.
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