How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images

HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished) [Conference or Workshop Item]

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Hirst Beresford - Berlin Brand Paper - 15th Nov 2018.pdf - Accepted Version
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