Cultural adoption through online practices across social media platforms: the case of Saudi women

This article reports ongoing qualitative research into Saudi women’s online practices across several social media platforms (SMP). It is based on eight semi-structured interviews conducted between March and September 2015 with four Saudi women from different cities in Saudi Arabia. This work’s findings address the knowledge gap between the accelerating consumption of SMP and the limited existing scholarly literature to understand empirically the relationship between Saudi women's online practices and the changes in Saudi culture in terms of values, norms and traditions, such as veiling and cross-gender communication.