Servitisation or Productisation? Two cases of service-based SMEs moving into manufacturing

MOUNTNEY, Sara (2018). Servitisation or Productisation? Two cases of service-based SMEs moving into manufacturing. In: BIGDELI, Ali, FRANDSEN, Thomas, RAJA, Jawwad and BAINES, Tim, (eds.) The Spring Servitization Conference 2018: Driving Competitiveness through Servitization. Frederiksberg, Denmark, Copenhagen Business School, CBS., 180-188. [Book Section]

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Abstract
Purpose: This paper presents a preliminary comparison of two service-based SMEs which moved into product development and manufacturing. The motivations, mechanisms, customer benefits and outcomes in adopting productisation, and the potential influence on servitisation, were investigated. Approach: Following a thematic analysis, nine themes for comparison were identified from two previous publications. These themes were then mapped to the four aims of the investigation. Findings: There were similarities in terms of the motivations for productisation and the mechanisms for acquiring manufacturing capability. However, the organisations have subsequently evolved in different ways. The findings highlight a positive impact on organisational innovation, but also indicate that the embodiment of customer value and the supply chain may limit potential servitisation. Originality/Value: Cases of service organisations manufacturing are not well known and are therefore an interesting counterpoint to the existing literature on servitisation.
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