INGRAM, Hadyn, TABARI, Saloomeh and WATTHANAKHOMPRATHIP, Wanthanee (2013). The impact of political instability on tourism: case of Thailand. Worldwide hospitality and tourism themes, 5 (1), 92-103.
Full text not available from this repository.Abstract
Purpose–The purpose of this paper is to explore the relationship between political instability upon destination image and perception and tourism consumer behavior. Design/methodology/approach–The paper takes a case study approach and uses cross-sectional and qualitative methods to measure and contrast the perceptions of respondents who have and have not, visited Thailand. Findings–The study affirms the power of image as a subjectively-held, but important lever of consumer behavior. The findings reinforce the popularity of Thailand as a tourist destination, by both those who have and have not visited, and suggest that its image is a strong one. Practical implications–The paper concludes that destination managers need to work with governments to ensure political stability, which can lead to continued tourism revenues. Originality/value–The paper suggests that the effects of adverse publicity on political instability to tourism receipts may be temporary, providing a destination has a strong perceived image (such as Thailand) and the disruption does not last too long
Item Type: | Article |
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Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
Departments - Does NOT include content added after October 2018: | Sheffield Business School > Department of Service Sector Management |
Identification Number: | https://doi.org/10.1108/17554211311292475 |
Page Range: | 92-103 |
Depositing User: | Saloomeh Tabari |
Date Deposited: | 05 Apr 2018 13:07 |
Last Modified: | 18 Mar 2021 15:19 |
URI: | https://shura.shu.ac.uk/id/eprint/19041 |
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