KING, Nigel, BROOKS, Joanna and TABARI, Saloomeh (2018). Template analysis in business and management research. In: CIESIELSKA, Malgorzata, JEMIELNIAK, Dariusz and ŚLIWA, Martyna, (eds.) Qualitative methodologies in organization studies. Volume II : Methods and possibilities. Cham, Palgrave Macmillan, 179-206. [Book Section]
Abstract
Abstract Thematic methods of data analysis are widely used in qualitative organizational
research. In this chapter, we will introduce you to Template Analysis (King and Brooks,
Template Analysis for Business and Management Students. London: Sage, 2017), a
particular style of thematic analysis that has been widely used in organizational and
management research as well as in many other disciplines. We will begin by explaining how
thematic approaches to data analysis are commonly used in qualitative organizational
research, before moving on to present Template Analysis as an approach with particular
utility in this field. We will then present a case study example to illustrate how Template
Analysis is used by qualitative organizational researchers. In our conclusion, we will
consider the overall strengths and weaknesses of the method and reflect on further …
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