Exploring the translation of animated films : quantifying audiences’ perception of characters that speak in different varieties of English, Spanish and Catalan

The visibility of language variation in films has become a challenge to translation for dubbing, and the need arises to understand how the process of translating variation can influence the product in significant ways. By carrying out a quantitative study, we answered questions such as whether the practice is acceptable amongst audiences, or whether some language choices alter the perception of certain characters. We measured the perception of ten opposed personality traits amongst native audiences in English, Spanish and Catalan using a Semantic Differential Scale, and assessed the global impression of characters that had been translated with and without the use of varieties. The results show that characters overall are perceived the same way across languages regardless of whether they use varieties in or outside the mainstream, and conclude that this tool can be used to quantify and compare the same characters across languages.