Augmented packaging for improved medicine compliance

In studies that have explored the problem of medical non-compliance, i.e. where patients do not adhere to a prescribed regime is a significant and complex problem (Eraker et al. 1984), it is estimated that non-compliance with short-term medication regimes can be as high as 92% with an average of 50% for some chronic diseases (Bergman and Werner, 1963). In their review paper Eraker et al., list a series of possible reasons for non-compliance such as the patients world-view, patient knowledge and experience, social interactions, social and demographic factors along with issues surrounding the training of healthcare professionals. Roter et al., (1998) undertook a meta-analysis of compliance research across a range of health issues and intervention types. The study showed again, that the issue of compliance is complex and that no single intervention strategy works across the board and that success can depend on the condition being treated and the relationship between the doctor and the patient. With the advent of the World Wide Web, interactive technologies and the advent and use of smartphones, there exists the potential to examine the use of this technology as an aid to medical compliance, in particular the improvement of medication regimes. Current digital technology to aid compliance is largely in the form of downloadable 'Apps' that allow a user to register and monitor their pill usage. This paper outlines work on a feasibility study looking at the use of Augmented Reality (AR) to provide support and supplementary information to patients undergoing various medication regimes. Using interviews and observation techniques the study contrasts and compares the patient experience and compliance data between using the AR and undertaking their 'standard' medication regime. The paper discusses the feasibility of using image recognition AR and proposes routes forward for this technology in aiding medical compliance. Keywords: Medical packaging, augmented reality,