HAYNES, Natalie and EGAN, David (2015). The future impact of changes in rate parity agreements on hotel chains: the long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models. Journal of Travel and Tourism Marketing, 32 (7), 923-933.
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Abstract
The Office of Fair Trading, a not-for-profit and non-ministerial government department of the United Kingdom (from April 2014 incorporated within the Competition and Markets Authority), investigated the legality of rate parity from 2012, particularly rate parity agreements made between Intercontinental Hotel Group, Booking.com, and Expedia. Consequently, these major hotel brands and agents have committed to remove rate parity for closed consumer groups. This article identifies confusion over such groups and longer term implications. Smaller agents will enter the market, leading to increased fragmentation and competition. Branded hotels will face tough challenges in protecting prices and value from aggressive agents suddenly facing a more competitive market and independent hoteliers able to establish effective relationships with the new, smaller agents. Keywords : Rate parity, pricing, closed consumer groups, hotels.
Item Type: | Article |
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Additional Information: | Published in special issue: Revenue Management for Tourism and Hospitality |
Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sheffield Business School Research Institute > Service Sector Management |
Departments - Does NOT include content added after October 2018: | Sheffield Business School > Department of Service Sector Management |
Identification Number: | https://doi.org/10.1080/10548408.2015.1063897 |
Page Range: | 923-933 |
Depositing User: | Natalie Haynes |
Date Deposited: | 25 Feb 2016 10:14 |
Last Modified: | 18 Mar 2021 07:08 |
URI: | https://shura.shu.ac.uk/id/eprint/11590 |
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