Data protection and privacy issues concerning facial image processing in public spaces

RODRIGUES, Marcos, KORMANN, Mariza and AL-DULAIMI, Mustafa (2016). Data protection and privacy issues concerning facial image processing in public spaces. Athens Journal of Technology and Engineering, 3 (1), 39-52.

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Abstract

The European Council has concluded in October 2013 that “It is important to foster the trust of citizens and businesses in the digital economy. The timely adoption of a strong EU General Data Protection framework and the Cyber-Security Directive is essential for the completion of the Digital Single Market by 2015.” This paper discusses the collection and processing of personal data in the context of the EU-funded ADMOS project whose aim is to detect in real time whether or not a person has noticed an advert and, if so, their profile in terms of gender and age. We review the issues and current legislation on the processing of personal data in the context of information systems, and how the project has incorporated a solution that fully satisfies current and proposed legislation on data protection.

Item Type:	Article
Research Institute, Centre or Group - Does NOT include content added after October 2018:	Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Page Range:	39-52
Depositing User:	Marcos Rodrigues
Date Deposited:	17 Dec 2015 14:47
Last Modified:	18 Mar 2021 07:01
URI:	https://shura.shu.ac.uk/id/eprint/11080

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