DICKENSON, Peter and SOUCHON, Anne (2015). Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context. In: 18th World Marketing Congress, University of Bari Aldo Moro,, July 14-18, 2015. (In Press)
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Official URL: http://www.ams-web.org/events/event_details.asp?id...
Item Type: | Conference or Workshop Item (Paper) |
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Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sport Industry Research Centre |
Depositing User: | Peter Dickenson |
Date Deposited: | 30 Jun 2015 10:47 |
Last Modified: | 18 Mar 2021 23:15 |
URI: | https://shura.shu.ac.uk/id/eprint/10715 |
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