Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context

DICKENSON, Peter and SOUCHON, Anne (2015). Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context. In: 18th World Marketing Congress, University of Bari Aldo Moro,, July 14-18, 2015. (In Press) [Conference or Workshop Item]

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