The attendee and the audience : a strategic approach

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MOSS, Jonathan (2014). The attendee and the audience : a strategic approach. In: SHARPLES, Liz, CROWTHER, Philip, MAY, Daryl and OREFICE, Chiara, (eds.) Strategic Event Creation. Goodfellow, 65-81. [Book Section]

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Management
Page Range:
65-81
ISBN:
9781910158074

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Item Type:
Book Section
Depositing User:
Jonathan Moss
Date Deposited:
24 Jun 2015 11:13
Last Modified:
18 Mar 2021 22:00
URI:
https://shura.shu.ac.uk/id/eprint/10366
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