Corporate real estate asset management : aligned vision

HAYNES, Barry (2012). Corporate real estate asset management : aligned vision. Journal of Corporate Real Estate, 14 (4), 244-254.


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Purpose – The purpose of this paper is to evaluate the relationship between corporate strategy and corporate real estate (CRE) strategy.

Design/methodology/approach – The paper will identify, and evaluate, a number of components that collectively form the CRE strategy. Linkages between the business environment, the aims and objectives of the organisation and the real estate solution will be explored.

Findings – The paper will illustrate the alignment of the CRE strategy to the corporate strategy through the development of a CRE alignment model. The model will demonstrate that only when optimum alignment is achieved can the CRE strategy deliver added value and enhanced organisational performance.

Practical implications – CRE managers can use the model to evaluate the alignment of their CRE strategy with their corporate strategy.

Originality/value – The paper fills a void by proposing a framework that seeks to identify the true impact of real estate to business by examining the benefits of optimal alignment between, planet, position, purpose, place, paradigm, processes and people to produce performance and productivity.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Built Environment Division Research Group
Identification Number:
Page Range: 244-254
Depositing User: Hilary Ridgway
Date Deposited: 21 Nov 2013 09:31
Last Modified: 18 Mar 2021 10:30

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